{"id":50231,"date":"2026-05-28T15:36:29","date_gmt":"2026-05-28T13:36:29","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/affinitaet-2\/"},"modified":"2026-05-28T15:36:29","modified_gmt":"2026-05-28T13:36:29","slug":"affinitaet-2","status":"publish","type":"glossary","link":"http:\/\/stage.goldbach.com\/de\/glossary\/affinitaet-2\/","title":{"rendered":"Affinit\u00e4t"},"content":{"rendered":"

Mass daf\u00fcr, wie stark eine Zielgruppe in einem Medium im Vergleich zur Grundgesamtheit vertreten ist. Sie wird als Indexwert angegeben, der die Reichweite bzw. das Rating der Zielgruppe ins Verh\u00e4ltnis zur Gesamtbev\u00f6lkerung setzt. Werte \u00fcber 100 zeigen eine \u00fcberdurchschnittliche, Werte unter 100 eine unterdurchschnittliche Repr\u00e4sentation an.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mass daf\u00fcr, wie stark eine Zielgruppe in einem Medium im Vergleich zur Grundgesamtheit vertreten ist. Sie wird als Indexwert angegeben, der die Reichweite bzw. das Rating der Zielgruppe ins Verh\u00e4ltnis zur Gesamtbev\u00f6lkerung setzt. Werte \u00fcber 100 zeigen eine \u00fcberdurchschnittliche, Werte unter 100 eine unterdurchschnittliche Repr\u00e4sentation an.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50231","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"\nAffinit\u00e4t - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/stage.goldbach.com\/de\/glossary\/affinitaet-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affinit\u00e4t\" \/>\n<meta property=\"og:description\" content=\"Mass daf\u00fcr, wie stark eine Zielgruppe in einem Medium im Vergleich zur Grundgesamtheit vertreten ist. 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