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RTL

RTL is the leading German private broadcaster and stands for a wide variety of programs, first-class journalism and great emotions. The program ranges from shows, series & films to live sports, news and reality formats. RTL appeals to a broad audience and focuses on proximity, topicality and quality.

long-lasting program brands
Diverse entertainment
Reliable journalism
Inspiring sporting events

Channel group

RTL Deutschland

Core target group

HHF conventional 20-49 years with children

Gender breakdown

Women 63% | Men 37%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on RTL last year.

Format	Rt-T \| Rt-m	MA-% \| Pda-% \| MS-%	Aff (Rt)
Ich bin ein Star 18 - holt mich hier raus!	95.200	16.5	116
Bullyparade - Der Film	75.700	13.5	143
Gute Zeiten, schlechte Zeiten	71.000	15.7	117
Wer wird Millionär?	65.000	12.7	74
Das Sommerhaus der Stars - Kampf der Promipaare	60.100	14.5	128
American Football: NFL live: Super Bowl 59	59.900	27.3	134
Let's Dance	59.100	11.2	82
Fussball: Männer: FIFA WM 2026, Qualifikation	55.100	10.7	87
Exclusiv - Das Starmagazin	55.100	18.3	92
Ninja Warrior Germany - Die stärkste Show Deutschlands	54.500	9.6	110

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.