ProSieben

©Seven.One Entertainment Group

We love to entertain you

ProSieben

Likeable, entertaining, modern, exciting, versatile and innovative – these are the attributes that the audience ascribes to “their” ProSieben. A clear stance and plenty of space during prime time for socio-political issues make the channel relevant and provide important guidance, especially for young viewers.

Outstanding Blockbusters and US Series
Entertaining Information and docutainment
Large Prime-Time Shows
Swiss Original Formats

Channel group

Seven.One Entertainment Group

Core target group

People 15-49 years

Gender breakdown

Women 49% | Men 51%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 broadcasts achieved the highest ratings on ProSieben in the past year.

Format	Rt-T \| Rt-m	MA-% \| Pda-% \| MS-%	Aff (Rt)
Germany's Next Topmodel - by Heidi Klum	111.796	19.7	125
The Voice of Germany	74.056	18.0	104
Wer stiehlt mir die Show?	61.404	11.4	149
Joko und Klaas gegen ProSieben	53.885	11.6	156
Das Duell um die Welt - Team Joko gegen Team Klaas	48.697	9.8	156
Jenke. Report. Der Traum vom schnellen Geld - Wie werde ich reich?	46.839	9.3	140
TV total	43.624	7.7	149
Jenke. Experiment. Nicht ohne mein Handy - Wie uns Social Media und Smartphones abhängig machen	40.603	7.9	154
Galileo X-Plorer	39.575	8.1	128
Experte für alles	37.831	7.2	154

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.