Display and Video advertising

A good display campaign becomes a great one through continuous optimization. With a few targeted measures, you can significantly increase the effectiveness of your advertising and exceed your marketing goals.

• Creative Excellence: Design advertising material that immediately catches the eye. Clear messages, high-quality images, and a design that suits your brand are crucial.
• Concise Messages: Keep it brief. Your core message and your value proposition must be understandable at first glance.
• Strong Call-to-Action (CTA): Clearly and explicitly prompt users to take action. An activating CTA such as “Discover now” or “Secure offer” makes all the difference.
• Mobile Optimization: A large proportion of internet usage takes place on mobile devices. Make sure that your advertising material is perfectly displayed and easily readable on smartphones and tablets.
• A/B Testing: Test different variations of your ads. Try different images, headlines, or CTAs to find out what works best for your target group.

The core of a successful Display campaign is precise targeting. Instead of spreading your message widely, intelligent targeting ensures that your Advertising is displayed to the users for whom it is relevant. This maximizes the impact and minimizes wastage.

• Contextual Targeting: Your Advertising appears on websites and in apps whose content is thematically related to your offering. This allows you to reach users at their moment of interest.
• Sociodemographic Targeting: Address your target group based on characteristics such as age, gender or region.
• Interest-Based Targeting: We display your Advertising to people who have shown certain interests and purchase intentions based on their previous surfing behavior.
• Remarketing: Reach users again who have already interacted with your brand – for example, visitors to your website. This way you stay present and accompany them on their way to a purchase decision.

• Reach and visibility: You reach a broad mass of potential customers in high-quality and relevant environments.
• Creative scope: Visual formats offer you countless opportunities to present your brand creatively and in a way that attracts attention.
• Increase brand awareness: Through the repeated presence of your advertising online, you sustainably anchor your brand in the awareness of the target group.
• Activation of your target group: With one click, you direct interested parties directly to your website, your online shop or a specific landing page.

Imagine the internet as a giant stage. Online Display Advertising is your spotlight, showcasing your brand and messages in a large-scale and visually appealing way. It involves graphic advertising material – such as banners, images, or animations – that are placed on websites, in apps, and on social media platforms.

Yes, absolutely. One of the biggest advantages of Online Video Advertising is the ability to precisely target your target group. Instead of advertising with a scattergun approach, you can show your videos exactly to the people who are interested in your products or services.

Goldbach offers you a variety of targeting options to precisely control your campaign. You can define your target group according to the following criteria:

• Demographic characteristics: Age, gender, place of residence and other socio-demographic data.
• Interests and behavior: Interests, purchasing intentions and Online behavior of the users.
• Contextual Targeting: Display of your Advertising in thematically relevant environments.
• Remarketing: Re-addressing people who have already interacted with your website or your content.

Continuous optimization is the key to the success of your Video campaigns. With the right adjustments, you can maximize the impact of your ads and achieve your marketing goals even more efficiently.

Continuous optimization is the key to the success of your Video campaigns. With the right adjustments, you can maximize the impact of your ads and achieve your marketing goals even more efficiently.

• Attention-grabbing start: The first few seconds are crucial. Captivate viewers from the start with a clear message or a surprising element.
• Mobile First: Remember that many Videos are viewed on mobile devices. Optimize your content for vertical viewing and make sure it is understandable even without sound (e.g. through subtitles).
• Clear Call-to-Action (CTA): Tell users what to do next. A clearly worded CTA at the end of your Video significantly increases the interaction rate.
• A/B Testing: Test different versions of your Videos to find out which messages, images and calls to action resonate best with your target group.
• Regular Analysis: Check the performance of your campaigns regularly and adjust your strategy based on the insights gained.

The advantages for you at a glance:

• High attention: Moving image content achieves significantly higher attention than static Advertising Formats.
• Strong storytelling: Videos allow you to tell stories and authentically convey your brand values.
• Precise targeting: You can precisely target your Video campaigns to the target groups relevant to you, thus minimizing wastage.
• Measurable success: The performance of your Video Ads is measurable in detail, which enables you to continuously optimize.

In a world dominated by visual stimuli, online videos are no longer just an option, but a crucial component of any successful advertising strategy. They offer you the unique opportunity to convey your message emotionally and memorably through the combination of image, sound, and motion. With video advertising, you capture the attention of your target group, awaken needs, and create a lasting connection to your brand.

The great advantage of digital advertising lies in its measurability. You don’t invest blindly, but can track and evaluate the success of your Display campaign based on clear key performance indicators (KPIs).

• Impressions (Ad Impressions): This number indicates how often your advertising material was displayed on the screens of the target group.
• Clicks: The number of users who actively clicked on your Advertising to learn more.
• Click-Through-Rate (CTR): The click-through rate shows the ratio between impressions and clicks. It is an important indicator of how appealing your Advertising is to the target group.
• Conversions: A conversion is a target action defined by you, for example a purchase, a subscription to the Newsletter or a download. It measures the direct contribution of your campaign to business success.