DMAX

Naked survival - ausgezogen in die Wildnis
Steel Buddies Stahlharte Geschäfte
Goldrausch in Alaska
DMAX Outback Opal Hunters
Asphalt Cowboys

©Discovery Communications Deutschland GmbH & Co. KG

Stay real.

DMAX

DMAX stands for real men’s worlds and offers a distinctive program of adventure, motor, lifestyle, entertainment and knowledge. The channel inspires with authentic characters, unusual ways of life and a strong mix of German and international non-fiction content.

  • Adventure, Motor, Lifestyle & Knowledge

  • Authentic documentary formats full of suspense

  • Screwing, shoveling, tackling

  • Non-Fiction Programmes

Channel group

Discovery Communications Deutschland GmbH & Co. KG

Core target group

Men 15-49 years

Gender breakdown

Women 38% | Men 62%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Ad Formats

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Network
    • Icon von 3D Cube Ad für Desktop und Mobile

      3D Cube Ad

    • Icon of a CTV spot

      Ad bumper move / ID Spot

    • Icon of an Addressable TV spot

      Addressable TV (Switch in XXL)

    • Audio Ads Mid-Rolls

    • Audio Ads Post-Rolls

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