SAT.1

©Seven.One Entertainment Group

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SAT.1

SAT.1 stands for modern family entertainment that touches the heart. The channel is inspired by real life and real people in its long-standing, successful brands. Programs of social relevance take place here as well as rousing reality formats, romantic evening series and big show hits.

Primetime shows for the whole family
Cooking and baking formats
In-house produced fiction and top feature films
Swiss in-house productions

Channel group

Seven.One Entertainment Group

Core target group

People aged 15-59

Gender breakdown

Women 63% | Men 37%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on SAT.1 last year.

Format	Rt-T \| Rt-m	MA-% \| Pda-% \| MS-%	Aff (Rt)
The Voice of Germany	96.141	17.3	116
The Voice Kids	57.656	10.3	106
Das grosse Backen	46.553	11.2	87
Das grosse Promibacken	46.035	9.8	96
Julia Leischik sucht: Bitte melde dich	45.584	9.8	88
Kaya Yanar Live - Fluch der Familie	45.579	9.0	107
Promis unter Palmen - Für Geld mache ich alles!	45.260	8.2	116
Villa der Versuchung	43.987	11.5	120
Das grosse Promibacken - Osterspezial	43.630	8.2	95
Das grosse Backen - Die Profis	40.964	10.0	94

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.