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TV Advertising: Leveraging Emotions and High Reach

TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
  • Logo 24 heures

  • Addressable TV

  • Airport

  • Audio Network Logo

  • Automotive

  • Behavioral Targeting

  • Brandformance Ads

  • Connect

  • Connected TV Network

  • Contextual Targeting

  • Data Onboarding

  • Demographic Targeting

  • Digital & Technology

  • Digital TV Network

  • Economy & Finance

  • Logo Energy Basel
  • Logo Energy Bern
  • Logo Energy Zurich

  • Entertainment

  • Environments

  • Logo Europe2

  • Family

  • Logo of FM1

  • Food

  • Game-Type Targeting

  • Gaming Ads

  • Goldbach Display Network

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon von 3D Cube Ad für Desktop und Mobile

    3D Cube Ad

  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of an Addressable TV spot

    Addressable TV (Switch in XXL)

  • Audio Ads Mid-Rolls

  • Audio Ads Post-Rolls

  • Audio Ads Pre-Rolls

  • Audio Ads Shake Me

  • Background Ad

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Online Ad Format with play button

    Branded Player

  • Icon of a CTV spot

    Connected TV (Video Instream)

  • Contextual Ingame

  • Corner placement in the advertising block radio spot

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Icon of Display Native Ad for Desktop and Mobile

    Display Native Ad

  • Dynamic Audio Ads

  • Icon of Wideboard and Dynamic Head for Desktop and Mobile

    Dynamic Head

Frequently asked questions about TV Advertising

What is Advanced TV and how does it differ from traditional TV?2025-12-16T10:22:25+01:00

Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power of the big screen with the data-driven possibilities of the digital world.

The crucial difference to traditional, linear TV lies in the digitization of the transmission. While with classic TV all viewers see the same Advertising spot at the same time, Advanced TV enables an Advertising delivery that is as individual and measurable as Online marketing. This includes various technologies such as Connected TV (CTV) – i.e. Internet-enabled TVs or devices such as Apple TV – and Addressable TV (ATV), where personalized Advertising can be delivered even in linear programming.

In short, Advanced TV transforms the TV experience from a “one-to-many” to a “one-to-one” communication.

Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

  • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
  • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
  • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
  • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
How do Replay Ads differ from classic TV Advertising?2025-12-16T10:13:22+01:00

In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

What studies does Goldbach conduct and where can I find them?2026-01-23T14:04:42+01:00

Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

Which channels are available for TV Advertising?2026-01-23T13:40:08+01:00

In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.

Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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