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TV Advertising: Leveraging Emotions and High Reach

TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
  • Logo 24 heures

  • Addressable TV

  • Airport

  • Audio Network Logo

  • Automotive

  • Behavioral Targeting

  • Brandformance Ads

  • Connect

  • Connected TV Network

  • Contextual Targeting

  • Data Onboarding

  • Demographic Targeting

  • Digital & Technology

  • Digital TV Network

  • Economy & Finance

  • Logo Energy Basel
  • Logo Energy Bern
  • Logo Energy Zurich

  • Entertainment

  • Environments

  • Logo Europe2

  • Family

  • Logo of FM1

  • Food

  • Game-Type Targeting

  • Gaming Ads

  • Goldbach Display Network

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon von 3D Cube Ad für Desktop und Mobile

    3D Cube Ad

  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of an Addressable TV spot

    Addressable TV (Switch in XXL)

  • Audio Ads Mid-Rolls

  • Audio Ads Post-Rolls

  • Audio Ads Pre-Rolls

  • Audio Ads Shake Me

  • Background Ad

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Online Ad Format with play button

    Branded Player

  • Icon of a CTV spot

    Connected TV (Video Instream)

  • Contextual Ingame

  • Corner placement in the advertising block radio spot

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Icon of Display Native Ad for Desktop and Mobile

    Display Native Ad

  • Dynamic Audio Ads

  • Icon of Wideboard and Dynamic Head for Desktop and Mobile

    Dynamic Head

Frequently asked questions about TV Advertising

Which target groups can be reached well with Replay Ads?2025-12-16T10:12:14+01:00

Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

How does the production of a TV spot work?2026-01-23T13:51:32+01:00

A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.

What does TV advertising cost?2026-01-23T13:36:13+01:00

The costs for TV advertising in Switzerland are individual and depend heavily on factors such as the broadcasting environment, the reach of the target group, or the length of the spot. Goldbach offers you tailor-made and transparent solutions to achieve the greatest possible advertising success for your specific budget. Contact our experts so that we can plan your optimal TV strategy together and achieve your communication goals.

Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

What special forms of advertising does Goldbach offer?2026-02-03T10:31:35+01:00

Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.

Why book Replay Ads?2025-12-16T10:09:36+01:00
  • Short lead times: The campaign can start in just a few days.
  • Regional targeting in national TV, soon also possible with Video Ads.
  • Your message gets across – completely!
    Only a 100% Completed View is charged
  • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
  • Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
  • A frequency capping can be deposited on request.
Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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