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TV Advertising: Leveraging Emotions and High Reach

TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

  • Goldbach Video Network

  • Hockey

  • Home & Garden

  • Interest Targeting

  • Kids

  • KIDS CTV

  • Lifestyle

  • Location Targeting

  • Measure Advertising Impact - Swiss Ad Impact

  • Men

  • Men CTV

  • In-Game Mobile Audio Logo

  • mobility

  • News

  • NEWS CTV

  • OneDSP

  • Podcast Contextual Targeting

  • Podcast Network Logo

  • Podcast Topic Targeting

  • Radio 1 Logo
  • Logo Radio 3i
  • Logo of Radio 32

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of Wideboard and Dynamic Head for Desktop and Mobile

    Dynamic Wideboard

  • Event data-based radio advertising

  • Fast Forward Ad

  • Green Frame

  • Halfpage Ad

  • Indiv. Split / MoveSplit

  • Leaderboard

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Midscroll Ad als Icon abgebildet

    Midscroll

  • Mobile Carousel Ad

  • Mobile Ricchi

  • Outstream Plus

  • Pause Ad

  • Rich Media Ad icon for desktop and mobile

    Poll Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • Icon of the Rectangle Ad for Desktop and Mobile

    Rectangle

  • Rectangle Sticky Scroller

  • Rewarded Video

Frequently asked questions about TV Advertising

What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

How can I book a TV commercial?2026-01-23T13:45:55+01:00

To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

You can find all the important information about booking a TV commercial here.

What are the advantages of special forms of advertising?2025-12-16T09:42:05+01:00

Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

What is Advanced TV and how does it differ from traditional TV?2025-12-16T10:22:25+01:00

Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power of the big screen with the data-driven possibilities of the digital world.

The crucial difference to traditional, linear TV lies in the digitization of the transmission. While with classic TV all viewers see the same Advertising spot at the same time, Advanced TV enables an Advertising delivery that is as individual and measurable as Online marketing. This includes various technologies such as Connected TV (CTV) – i.e. Internet-enabled TVs or devices such as Apple TV – and Addressable TV (ATV), where personalized Advertising can be delivered even in linear programming.

In short, Advanced TV transforms the TV experience from a “one-to-many” to a “one-to-one” communication.

What is TV sponsorship?2026-01-23T14:41:10+01:00

TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

Is TV Advertising effective?2025-12-16T09:46:42+01:00

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

How is the Advanced TV market developing and what trends can be expected in the future?2025-12-16T10:20:15+01:00

The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

  • Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
  • Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
  • Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
  • Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.
What prejudices does the market face?2025-12-16T10:21:02+01:00

Despite the clear advantages, the market still faces some prejudices:

  • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
  • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
  • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
What are Replay Ads?2025-12-16T10:15:05+01:00

Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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