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TV Advertising: Leveraging Emotions and High Reach

TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
  • Logo Radio Ticino

  • Real Estate

  • Retail

  • Roadside

  • Sociodemographic Targeting

  • Sports

  • Sports CTV

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Online Ad Format with play button

    Shoppable Video

  • Single Spot

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Sitebar

  • Skyscraper

  • Standard spot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Rich Media Ad icon for desktop and mobile

    Story Ad

  • Online Ad Format with play button

    The Carousel

  • Online Ad Format with play button

    The Chooser

  • Online Ad Format with play button

    The CTA

  • Rich Media Ad icon for desktop and mobile

    Tilt & Touch Ad

  • Icon of a CTV spot

    TV spot

  • Vertical Video Outstream

  • Video Bumper

  • Icon of Video Instream Ad for Desktop and Mobile

    Video Instream

Frequently asked questions about TV Advertising

Which target groups can be reached well with Replay Ads?2025-12-16T10:12:14+01:00

Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

  • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
  • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
  • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
  • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

How does the planning of Replay Ads campaigns work?2025-12-16T09:57:15+01:00
  • Planning based on net Reach for any Target group is possible
  • Replay Ads campaigns can be planned directly in EvoAd
  • Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
  • Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)
Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
  • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
  • Thanks to Replay Ads, additional Reach can be generated.
  • For the first time, there is the possibility of regional broadcasting on television.
  • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
What are Replay Ads?2025-12-16T10:15:05+01:00

Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

How do I measure the success of a Replay Ad campaign?2026-03-19T13:13:14+01:00

With EvoAd, the market-compliant analysis tool for Replay Ads.
These KPIs can be evaluated:

  • GRP, net reach, OTS, etc.
  • Aggregation to hourly reach
  • Accumulations within Replay Ads
  • Accumulations of linear TV and Replay Ads
  • Any TV target groups can be evaluated
Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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