Deprecated: Creation of dynamic property Yoast\WP\SEO\Premium\Generated\Cached_Container::$normalizedIds is deprecated in /home/stagegbr/www.stage.goldbach.com/web/app/plugins/wordpress-seo-premium/src/generated/container.php on line 27
TV Advertising: Leveraging Emotions and High Reach

TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

  • TX

  • Weather

  • Weather Targeting

  • Women

  • Women CTV

  • Youth

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of Video Native Ad for Desktop and Mobile

    Video Native Ad

  • Video Onestream

  • Video Outstream

  • Icon of Wideboard and Dynamic Head for Desktop and Mobile

    Wideboard

  • Wideboard Sticky Scroller

  • Wideboard XL

Frequently asked questions about TV Advertising

How does the production of a TV spot work?2026-01-23T13:51:32+01:00

A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.

How long can a TV commercial be?2025-12-16T09:45:36+01:00

The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

Which broadcasts can I sponsor?2026-01-22T09:40:54+01:00

You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

What is Advanced TV and how does it differ from traditional TV?2025-12-16T10:22:25+01:00

Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power of the big screen with the data-driven possibilities of the digital world.

The crucial difference to traditional, linear TV lies in the digitization of the transmission. While with classic TV all viewers see the same Advertising spot at the same time, Advanced TV enables an Advertising delivery that is as individual and measurable as Online marketing. This includes various technologies such as Connected TV (CTV) – i.e. Internet-enabled TVs or devices such as Apple TV – and Addressable TV (ATV), where personalized Advertising can be delivered even in linear programming.

In short, Advanced TV transforms the TV experience from a “one-to-many” to a “one-to-one” communication.

The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

Targeted delivery: fewer scattering losses.
Less advertising blindness, as the user actively starts the playback.
Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
Plannability: Part of modern, data-based TV campaigns.

Is TV Advertising effective?2025-12-16T09:46:42+01:00

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

How is the Advanced TV market developing and what trends can be expected in the future?2025-12-16T10:20:15+01:00

The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

  • Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
  • Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
  • Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
  • Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.
How does the billing of my TV campaign via Goldbach work?2025-12-16T09:42:42+01:00

The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

What studies does Goldbach conduct and where can I find them?2026-01-23T14:04:42+01:00

Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

Offer

Contact

Go to Top