{"id":24520,"date":"2024-12-10T19:21:17","date_gmt":"2024-12-10T18:21:17","guid":{"rendered":"https:\/\/goldbach.com\/swiss-radioworld-elargit-son-reseau-de-podcasts-avec-le-portfolio\/"},"modified":"2025-12-18T10:26:46","modified_gmt":"2025-12-18T09:26:46","slug":"swiss-radioworld-elargit-son-reseau-de-podcasts-avec-le-portfolio","status":"publish","type":"post","link":"http:\/\/stage.goldbach.com\/fr\/communique-de-presse\/swiss-radioworld-elargit-son-reseau-de-podcasts-avec-le-portfolio\/","title":{"rendered":"Swiss Radioworld \u00e9largit son r\u00e9seau de podcasts avec le portfolio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Le r&eacute;gisseur audio national Swiss Radioworld int&egrave;gre l&rsquo;offre de podcasts de Seven.One &agrave; son propre portfolio et devient le commercialisateur exclusif en Suisse. Parall&egrave;lement, l&rsquo;inventaire de pre-rolls est propos&eacute; &agrave; un CPM plus avantageux. <\/strong><\/p>\n<p>K&uuml;snacht, le 10 d&eacute;cembre 2024 &ndash; Le r&eacute;gisseur de Digital Audio Swiss Radioworld compl&egrave;te d&egrave;s &agrave; pr&eacute;sent son inventaire de publicit&eacute; avec les podcasts du portfolio de commercialisation de Seven.One. Cela comprend plus de 50 formats allemands connus tels que Die Nervigen, AHA! 10 Minuten Alltagswissen, 1000 erste Dates ou Bohndesliga. Ceux-ci font ainsi partie du r&eacute;seau de podcasts de Swiss Radioworld.<\/p>\n<p>Avec ce mandat de commercialisation exclusif pour la Suisse, Swiss Radioworld renforce <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SA&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Une Demand-Side Platform (SA) est une plateforme technologique permettant aux annonceurs d&rsquo;acheter de mani&egrave;re automatis&eacute;e de l&rsquo;inventaire publicitaire aupr&egrave;s de plusieurs Ad Exchanges et SSP.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"http:\/\/stage.goldbach.com\/fr\/glossary\/sa\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>sa<\/a> position dans le domaine de la Digital Audio Werbung. Le r&eacute;seau de podcasts atteint ainsi mensuellement plus de 35 millions d&rsquo;<a class=\"glossaryLink cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Impressions publicitaires&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Les Ad Impressions (AIs) d&eacute;signent le nombre d&amp;#039;affichages d&amp;#039;un support publicitaire num&eacute;rique. Chaque diffusion d&amp;#039;une annonce sur un site web ou dans une application est comptabilis&eacute;e comme une impression, ind&eacute;pendamment de toute interaction de l&amp;#039;utilisateur avec l&amp;#039;annonce. Elles constituent une mesure fondamentale de la port&eacute;e de la publicit&eacute; Online.  &lt;\/div&gt;\" href=\"http:\/\/stage.goldbach.com\/fr\/glossary\/impressions-publicitaires\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">impressions publicitaires<\/a> et couvre &agrave; 74 % la Suisse al&eacute;manique et &agrave; 24 % la Suisse romande. Les formats propos&eacute;s sont les pre-rolls ainsi que les host reads s&eacute;lectionn&eacute;s. Les r&eacute;servations sont possibles de mani&egrave;re classique ou programmatique.<\/p>\n<p><strong>&Eacute;largissement de l&rsquo;offre avec adaptation des prix<\/strong>\nOutre l&rsquo;&eacute;largissement de l&rsquo;offre, il y a &eacute;galement une r&eacute;duction de prix sur l&rsquo;inventaire de pre-rolls du r&eacute;seau de podcasts de Swiss Radioworld &ndash; une &eacute;tape strat&eacute;gique en fonction des conditions du march&eacute; en Suisse. La publicit&eacute; dans l&rsquo;environnement des podcasts devrait ainsi &ecirc;tre possible &agrave; de meilleures conditions. Steve Krebser, Head of Digital Audio chez Swiss Radioworld, d&eacute;clare &agrave; ce sujet : &laquo; Avec l&rsquo;int&eacute;gration des podcasts du portfolio de Seven.One, nous &eacute;largissons notre offre avec certains des formats les plus populaires et &agrave; plus forte port&eacute;e de l&rsquo;espace germanophone. Parall&egrave;lement, gr&acirc;ce &agrave; la structure de prix optimis&eacute;e, nous rendons la publicit&eacute; dans les podcasts encore plus attrayante pour nos clients. &raquo;<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[222],"kanal":[],"werbeform":[377],"class_list":["post-24520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-swissradioworld","werbeform-digital-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss Radioworld \u00e9largit son r\u00e9seau de podcasts avec Seven.One<\/title>\n<meta name=\"description\" content=\"SRW int\u00e8gre l&#039;offre de podcasts de Seven.One \u00e0 son portfolio. 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