{"id":50222,"date":"2026-05-28T15:36:25","date_gmt":"2026-05-28T13:36:25","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/ad-impressions\/"},"modified":"2026-05-28T15:36:25","modified_gmt":"2026-05-28T13:36:25","slug":"ad-impressions","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/","title":{"rendered":"Ad Impressions"},"content":{"rendered":"<p>Ad Impressions (AIs) bezeichnen die Anzahl der Einblendungen eines digitalen Werbemittels. Jede Auslieferung einer Anzeige auf einer Webseite oder in einer App wird als eine Impression gez\u00e4hlt, unabh\u00e4ngig davon, ob ein Nutzer mit der Anzeige interagiert. Sie dienen als grundlegende Kennzahl zur Messung der Reichweite von Online-Werbung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad Impressions (AIs) bezeichnen die Anzahl der Einblendungen eines digitalen Werbemittels. Jede Auslieferung einer Anzeige auf einer Webseite oder in einer App wird als eine Impression gez\u00e4hlt, unabh\u00e4ngig davon, ob ein Nutzer mit der Anzeige interagiert. Sie dienen als grundlegende Kennzahl zur Messung der Reichweite von Online-Werbung.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905],"glossary-tags":[],"class_list":["post-50222","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Impressions - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Impressions\" \/>\n<meta property=\"og:description\" content=\"Ad Impressions (AIs) bezeichnen die Anzahl der Einblendungen eines digitalen Werbemittels. Jede Auslieferung einer Anzeige auf einer Webseite oder in einer App wird als eine Impression gez\u00e4hlt, unabh\u00e4ngig davon, ob ein Nutzer mit der Anzeige interagiert. Sie dienen als grundlegende Kennzahl zur Messung der Reichweite von Online-Werbung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/ad-impressions\\\/\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/ad-impressions\\\/\",\"name\":\"Ad Impressions - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#website\"},\"datePublished\":\"2026-05-28T13:36:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/ad-impressions\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/ad-impressions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/ad-impressions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Impressions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad Impressions - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/","og_locale":"de_DE","og_type":"article","og_title":"Ad Impressions","og_description":"Ad Impressions (AIs) bezeichnen die Anzahl der Einblendungen eines digitalen Werbemittels. Jede Auslieferung einer Anzeige auf einer Webseite oder in einer App wird als eine Impression gez\u00e4hlt, unabh\u00e4ngig davon, ob ein Nutzer mit der Anzeige interagiert. Sie dienen als grundlegende Kennzahl zur Messung der Reichweite von Online-Werbung.","og_url":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/","og_site_name":"Goldbach","og_image":[{"width":2500,"height":1667,"url":"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/","url":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/","name":"Ad Impressions - Goldbach","isPartOf":{"@id":"https:\/\/stage.goldbach.com\/de\/#website"},"datePublished":"2026-05-28T13:36:25+00:00","breadcrumb":{"@id":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stage.goldbach.com\/de\/glossary\/ad-impressions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stage.goldbach.com\/de\/"},{"@type":"ListItem","position":2,"name":"Ad Impressions"}]},{"@type":"WebSite","@id":"https:\/\/stage.goldbach.com\/de\/#website","url":"https:\/\/stage.goldbach.com\/de\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/stage.goldbach.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stage.goldbach.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/stage.goldbach.com\/de\/#organization","name":"Goldbach","url":"https:\/\/stage.goldbach.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/stage.goldbach.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/stage.goldbach.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/50222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/50222\/revisions"}],"wp:attachment":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/media?parent=50222"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary-categories?post=50222"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary-tags?post=50222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}