{"id":50355,"date":"2026-05-28T15:46:45","date_gmt":"2026-05-28T13:46:45","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/rating\/"},"modified":"2026-05-28T15:46:45","modified_gmt":"2026-05-28T13:46:45","slug":"rating","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/de\/glossary\/rating\/","title":{"rendered":"Rating"},"content":{"rendered":"<p>Das Rating gibt an, wie viele Personen einer Zielgruppe eine Sendung oder einen Werbeblock im Durchschnitt zu jedem Zeitpunkt gesehen haben. F\u00fcr die Berechnung wird kontinuierlich erfasst, wie viele Menschen gerade zuschauen; daraus wird am Ende der Durchschnitt \u00fcber die gesamte Laufzeit gebildet. Im Gegensatz zur Nettoreichweite wird somit ber\u00fccksichtigt, wie lange die Zielgruppe tats\u00e4chlich &#8222;drangeblieben&#8220; ist, wodurch die reale Beliebtheit und die effektive Sehleistung eines Programms messbar werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Rating gibt an, wie viele Personen einer Zielgruppe eine Sendung oder einen Werbeblock im Durchschnitt zu jedem Zeitpunkt gesehen haben. F\u00fcr die Berechnung wird kontinuierlich erfasst, wie viele Menschen gerade zuschauen; daraus wird am Ende der Durchschnitt \u00fcber die gesamte Laufzeit gebildet. Im Gegensatz zur Nettoreichweite wird somit ber\u00fccksichtigt,  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[902],"glossary-tags":[],"class_list":["post-50355","glossary","type-glossary","status-publish","hentry","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rating - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/de\/glossary\/rating\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rating\" \/>\n<meta property=\"og:description\" content=\"Das Rating gibt an, wie viele Personen einer Zielgruppe eine Sendung oder einen Werbeblock im Durchschnitt zu jedem Zeitpunkt gesehen haben. 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