{"id":50372,"date":"2026-05-28T15:46:52","date_gmt":"2026-05-28T13:46:52","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/soziodemographie\/"},"modified":"2026-05-28T15:46:52","modified_gmt":"2026-05-28T13:46:52","slug":"soziodemographie","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/de\/glossary\/soziodemographie\/","title":{"rendered":"Soziodemographie"},"content":{"rendered":"<p>Ein Begriff aus der Sozial- und Marktforschung, der zur Beschreibung und Kategorisierung von Personen oder Haushalten anhand objektiver Merkmale dient. In der Mediaplanung bilden soziodemographische Angaben die Basis f\u00fcr die Definition von Stichproben und Zielgruppen (Targeting).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein Begriff aus der Sozial- und Marktforschung, der zur Beschreibung und Kategorisierung von Personen oder Haushalten anhand objektiver Merkmale dient. In der Mediaplanung bilden soziodemographische Angaben die Basis f\u00fcr die Definition von Stichproben und Zielgruppen (Targeting).<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50372","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Soziodemographie - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/de\/glossary\/soziodemographie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soziodemographie\" \/>\n<meta property=\"og:description\" content=\"Ein Begriff aus der Sozial- und Marktforschung, der zur Beschreibung und Kategorisierung von Personen oder Haushalten anhand objektiver Merkmale dient. 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