{"id":50393,"date":"2026-05-28T15:47:00","date_gmt":"2026-05-28T13:47:00","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/universum\/"},"modified":"2026-05-28T15:47:00","modified_gmt":"2026-05-28T13:47:00","slug":"universum","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/","title":{"rendered":"Universum"},"content":{"rendered":"

Die Gesamtmenge aller Personen oder Haushalte, auf welche die Messergebnisse aus einer Stichprobe hochgerechnet werden. Die Zugeh\u00f6rigkeit zum Universum wird \u00fcber die Definition von Merkmalen bestimmt (z. B. Bev\u00f6lkerung der Schweiz ab 15 Jahren). \u201eUniversum\u201c ist auch als \u201eFact\u201c in den Auswertungstools von Mediapulse vorhanden und bezeichnet die Fallzahl der Grundgesamtheit, auf die sich eine Auswertung bezieht.<\/p>\n","protected":false},"excerpt":{"rendered":"

Die Gesamtmenge aller Personen oder Haushalte, auf welche die Messergebnisse aus einer Stichprobe hochgerechnet werden. Die Zugeh\u00f6rigkeit zum Universum wird \u00fcber die Definition von Merkmalen bestimmt (z. B. Bev\u00f6lkerung der Schweiz ab 15 Jahren). \u201eUniversum\u201c ist auch als \u201eFact\u201c in den Auswertungstools von Mediapulse vorhanden und bezeichnet die Fallzahl der […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,903,902],"glossary-tags":[],"class_list":["post-50393","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"\nUniversum - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universum\" \/>\n<meta property=\"og:description\" content=\"Die Gesamtmenge aller Personen oder Haushalte, auf welche die Messergebnisse aus einer Stichprobe hochgerechnet werden. Die Zugeh\u00f6rigkeit zum Universum wird \u00fcber die Definition von Merkmalen bestimmt (z. B. Bev\u00f6lkerung der Schweiz ab 15 Jahren). \u201eUniversum\u201c ist auch als \u201eFact\u201c in den Auswertungstools von Mediapulse vorhanden und bezeichnet die Fallzahl der [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/universum\\\/\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/universum\\\/\",\"name\":\"Universum - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#website\"},\"datePublished\":\"2026-05-28T13:47:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/universum\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/universum\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/universum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Universum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Universum - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/","og_locale":"de_DE","og_type":"article","og_title":"Universum","og_description":"Die Gesamtmenge aller Personen oder Haushalte, auf welche die Messergebnisse aus einer Stichprobe hochgerechnet werden. Die Zugeh\u00f6rigkeit zum Universum wird \u00fcber die Definition von Merkmalen bestimmt (z. B. Bev\u00f6lkerung der Schweiz ab 15 Jahren). \u201eUniversum\u201c ist auch als \u201eFact\u201c in den Auswertungstools von Mediapulse vorhanden und bezeichnet die Fallzahl der [...]","og_url":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/","og_site_name":"Goldbach","og_image":[{"width":2500,"height":1667,"url":"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/","url":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/","name":"Universum - Goldbach","isPartOf":{"@id":"https:\/\/stage.goldbach.com\/de\/#website"},"datePublished":"2026-05-28T13:47:00+00:00","breadcrumb":{"@id":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stage.goldbach.com\/de\/glossary\/universum\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stage.goldbach.com\/de\/glossary\/universum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stage.goldbach.com\/de\/"},{"@type":"ListItem","position":2,"name":"Universum"}]},{"@type":"WebSite","@id":"https:\/\/stage.goldbach.com\/de\/#website","url":"https:\/\/stage.goldbach.com\/de\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/stage.goldbach.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stage.goldbach.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/stage.goldbach.com\/de\/#organization","name":"Goldbach","url":"https:\/\/stage.goldbach.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/stage.goldbach.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/stage.goldbach.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/50393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/50393\/revisions"}],"wp:attachment":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/media?parent=50393"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary-categories?post=50393"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary-tags?post=50393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}