{"id":50402,"date":"2026-05-28T15:47:04","date_gmt":"2026-05-28T13:47:04","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/wemf\/"},"modified":"2026-05-28T15:47:04","modified_gmt":"2026-05-28T13:47:04","slug":"wemf","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/","title":{"rendered":"WEMF"},"content":{"rendered":"<p>Die WEMF (Sitz in Z\u00fcrich) erhebt in der Schweiz und in Liechtenstein Daten zur Mediennutzung f\u00fcr die zielgruppengerechte Platzierung von Anzeigenwerbung in Zeitungen und Zeitschriften. Zu ihren Kernaufgaben geh\u00f6ren die nationale Leserschaftsforschung, die Auflagenbeglaubigung der Schweizer Presse sowie die Zertifizierung weiterer Mediengattungen (z. B. DOOH und Werbung im \u00f6ffentlichen Verkehr). Dar\u00fcber hinaus erstellt sie marketingrelevante Studien und Statistiken f\u00fcr den gesamten Medien- und Werbesektor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die WEMF (Sitz in Z\u00fcrich) erhebt in der Schweiz und in Liechtenstein Daten zur Mediennutzung f\u00fcr die zielgruppengerechte Platzierung von Anzeigenwerbung in Zeitungen und Zeitschriften. Zu ihren Kernaufgaben geh\u00f6ren die nationale Leserschaftsforschung, die Auflagenbeglaubigung der Schweizer Presse sowie die Zertifizierung weiterer Mediengattungen (z. B. DOOH und Werbung im \u00f6ffentlichen Verkehr).  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50402","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WEMF - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEMF\" \/>\n<meta property=\"og:description\" content=\"Die WEMF (Sitz in Z\u00fcrich) erhebt in der Schweiz und in Liechtenstein Daten zur Mediennutzung f\u00fcr die zielgruppengerechte Platzierung von Anzeigenwerbung in Zeitungen und Zeitschriften. Zu ihren Kernaufgaben geh\u00f6ren die nationale Leserschaftsforschung, die Auflagenbeglaubigung der Schweizer Presse sowie die Zertifizierung weiterer Mediengattungen (z. B. DOOH und Werbung im \u00f6ffentlichen Verkehr). [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/wemf\\\/\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/wemf\\\/\",\"name\":\"WEMF - Goldbach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#website\"},\"datePublished\":\"2026-05-28T13:47:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/wemf\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/wemf\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/glossary\\\/wemf\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WEMF\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WEMF - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/","og_locale":"de_DE","og_type":"article","og_title":"WEMF","og_description":"Die WEMF (Sitz in Z\u00fcrich) erhebt in der Schweiz und in Liechtenstein Daten zur Mediennutzung f\u00fcr die zielgruppengerechte Platzierung von Anzeigenwerbung in Zeitungen und Zeitschriften. Zu ihren Kernaufgaben geh\u00f6ren die nationale Leserschaftsforschung, die Auflagenbeglaubigung der Schweizer Presse sowie die Zertifizierung weiterer Mediengattungen (z. B. DOOH und Werbung im \u00f6ffentlichen Verkehr). [...]","og_url":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/","og_site_name":"Goldbach","og_image":[{"width":2500,"height":1667,"url":"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/","url":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/","name":"WEMF - Goldbach","isPartOf":{"@id":"https:\/\/stage.goldbach.com\/de\/#website"},"datePublished":"2026-05-28T13:47:04+00:00","breadcrumb":{"@id":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stage.goldbach.com\/de\/glossary\/wemf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stage.goldbach.com\/de\/"},{"@type":"ListItem","position":2,"name":"WEMF"}]},{"@type":"WebSite","@id":"https:\/\/stage.goldbach.com\/de\/#website","url":"https:\/\/stage.goldbach.com\/de\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/stage.goldbach.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stage.goldbach.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/stage.goldbach.com\/de\/#organization","name":"Goldbach","url":"https:\/\/stage.goldbach.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/stage.goldbach.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/stage.goldbach.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/50402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/50402\/revisions"}],"wp:attachment":[{"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/media?parent=50402"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary-categories?post=50402"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/stage.goldbach.com\/de\/wp-json\/wp\/v2\/glossary-tags?post=50402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}