{"id":40750,"date":"2026-03-04T14:43:38","date_gmt":"2026-03-04T13:43:38","guid":{"rendered":"https:\/\/goldbach.com\/?p=40750"},"modified":"2026-03-10T10:19:17","modified_gmt":"2026-03-10T09:19:17","slug":"jubilaeum-feldschloesschen-interview","status":"publish","type":"post","link":"https:\/\/stage.goldbach.com\/de\/best-cases\/jubilaeum-feldschloesschen-interview\/","title":{"rendered":"Jubil\u00e4um Feldschl\u00f6sschen \u2013 Interview"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Alles Gute zum Jubil&auml;um, Feldschl&ouml;sschen<\/h2>\n<p>Seit mehr als 20 Jahren gehen Feldschl&ouml;sschen und Goldbach gemeinsame Wege. Die Traditionsbrauerei gibt es sogar schon seit 1876. Am 8. Februar dieses Jahres feierte sie ihr 150. Jubil&auml;um &ndash; und wir feierten mit. Als Gratulation und Zeichen unserer langj&auml;hrigen Zusammenarbeit schalteten wir eine Anzeige (sehe Bild oben) im Jubil&auml;umsmagazin von Feldschl&ouml;sschen.<\/p>\n<p>Wir nutzten die Gelegenheit und fragten <strong>Lukas Basista, Head of Media bei Feldschl&ouml;sschen<\/strong>, warum das Unternehmen Werbung schaltet:<\/p>\n<p><strong>Was bedeutet f&uuml;r dich und Feldschl&ouml;sschen Werbung?<\/strong><\/p>\n<p>Werbung ist f&uuml;r uns ein integrierter Bestandteil unseres Marketing- und Kommunikationsmixes. Wir setzen sie neben anderen Kommunikationsmassnahmen wie Events, Promotionen oder Produktplatzierungen ein, um unsere Marken und Produkte bei unseren Zielgruppen bekannt zu machen und Vertrauen aufzubauen. Ziel ist es, kurz- und mittelfristig den Abverkauf zu steigern.<\/p>\n<p><strong>Wieso sollte eine Marke deiner Meinung nach TV-Werbung buchen?<\/strong><\/p>\n<p>Das h&auml;ngt von Marke, <a class=\"glossaryLink cmtt_TV cmtt_OOH cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Zielgruppe&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Eine Zielgruppe ist die definierte Gruppe von Personen, die mit einer Kommunikations- oder Werbemassnahme gezielt angesprochen werden soll und die gemeinsame Merkmale wie demografische, geografische oder verhaltensbezogene Eigenschaften aufweist.&lt;\/div&gt;\" href=\"https:\/\/stage.goldbach.com\/de\/glossary\/zielgruppe\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Zielgruppe<\/a>, Zielsetzung und verf&uuml;gbaren Investitionen ab.<\/p>\n<p>TV hat jedoch einige Vorteile wie:<\/p>\n<ul>\n<li>Hohe Reichweite in breiten Zielgruppen<\/li>\n<li>Reichweite l&auml;sst sich schnell aufbauen und &uuml;ber einen l&auml;ngeren Zeitraum skalieren<\/li>\n<li>Hohe Aufmerksamkeit und in der Kombination aus Bild und Ton auf einem Big Screen auch hohe Effektivit&auml;t<\/li>\n<li>Nationale Abdeckung<\/li>\n<\/ul>\n<p><strong>Was gef&auml;llt dir in der Zusammenarbeit mit Goldbach?<\/strong><\/p>\n<p>Goldbach ist f&uuml;r uns ein professioneller Vermarktungspartner. Die Strukturen und Prozesse sind etabliert und funktionieren reibungslos. Besonders sch&auml;tzen wir die M&ouml;glichkeit, verschiedene Mediengattungen und Massnahmen aus einer Hand zu planen &ndash; von TV &uuml;ber Out-of-Home (OOH) und Radio bis Digital. Zudem pflegen wir einen direkten und unkomplizierten Austausch mit unseren Ansprechpartnern.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2>Werbung buchen? Melde dich.<\/h2>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/de\/ueberblick-loesungen\/beratung-anfordern\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Kontaktiere uns<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":40706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[54],"kanal":[],"werbeform":[],"class_list":["post-40750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-tvnews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 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