{"id":50678,"date":"2026-05-28T15:46:52","date_gmt":"2026-05-28T13:46:52","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/sociodemographics\/"},"modified":"2026-05-28T15:46:52","modified_gmt":"2026-05-28T13:46:52","slug":"sociodemographics","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/en\/glossary\/sociodemographics\/","title":{"rendered":"Sociodemographics"},"content":{"rendered":"<p>A term from social and market research used to describe and categorize individuals or households based on objective characteristics. In media planning, sociodemographic data form the basis for defining samples and Target groups (targeting). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A term from social and market research used to describe and categorize individuals or households based on objective characteristics. 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