{"id":51143,"date":"2026-05-28T15:36:42","date_gmt":"2026-05-28T13:36:42","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/dynamic-ad-insertion-dai\/"},"modified":"2026-05-28T15:36:42","modified_gmt":"2026-05-28T13:36:42","slug":"dynamic-ad-insertion-dai","status":"publish","type":"glossary","link":"https:\/\/stage.goldbach.com\/fr\/glossary\/dynamic-ad-insertion-dai\/","title":{"rendered":"Dynamic Ad Insertion (DAI)"},"content":{"rendered":"<p>Le Dynamic Ad Insertion (DAI) d\u00e9signe une technologie qui ins\u00e8re des publicit\u00e9s vid\u00e9o num\u00e9riques de mani\u00e8re individualis\u00e9e et en temps r\u00e9el dans un flux vid\u00e9o (en direct ou \u00e0 la demande). Le spot original diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision lin\u00e9aire est souvent remplac\u00e9 par un spot vid\u00e9o localis\u00e9 ou personnalis\u00e9. Gr\u00e2ce au Server-Side Ad Insertion (SSAI), la fusion du contenu et de la publicit\u00e9 s&#8217;effectue de mani\u00e8re transparente sur le serveur, emp\u00eachant ainsi le blocage de la publicit\u00e9 par les bloqueurs de publicit\u00e9 conventionnels.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Dynamic Ad Insertion (DAI) d\u00e9signe une technologie qui ins\u00e8re des publicit\u00e9s vid\u00e9o num\u00e9riques de mani\u00e8re individualis\u00e9e et en temps r\u00e9el dans un flux vid\u00e9o (en direct ou \u00e0 la demande). Le spot original diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision lin\u00e9aire est souvent remplac\u00e9 par un spot vid\u00e9o localis\u00e9 ou personnalis\u00e9. Gr\u00e2ce  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[916],"glossary-tags":[],"class_list":["post-51143","glossary","type-glossary","status-publish","hentry","glossary-categories-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dynamic Ad Insertion (DAI) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/dynamic-ad-insertion-dai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Ad Insertion (DAI)\" \/>\n<meta property=\"og:description\" content=\"Le Dynamic Ad Insertion (DAI) d\u00e9signe une technologie qui ins\u00e8re des publicit\u00e9s vid\u00e9o num\u00e9riques de mani\u00e8re individualis\u00e9e et en temps r\u00e9el dans un flux vid\u00e9o (en direct ou \u00e0 la demande). 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