{"id":24383,"date":"2025-11-10T20:28:22","date_gmt":"2025-11-10T19:28:22","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-crossmedia-award-2026-cest-reparti\/"},"modified":"2026-01-06T16:31:26","modified_gmt":"2026-01-06T15:31:26","slug":"goldbach-crossmedia-award-2026-cest-reparti","status":"publish","type":"post","link":"https:\/\/stage.goldbach.com\/fr\/communique-de-presse\/goldbach-crossmedia-award-2026-cest-reparti\/","title":{"rendered":"Goldbach Crossmedia Award 2026&nbsp;: c\u2019est reparti&nbsp;!"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Le Goldbach Crossmedia Award revient pour une nouvelle &eacute;dition, avec la recherche des campagnes <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Crossm&eacute;dia&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;La mise en r&eacute;seau de diff&eacute;rents canaux m&eacute;dias et supports publicitaires pertinents pour le groupe cible, sur les plans &eacute;ditorial, cr&eacute;atif et formel, dans le but d&amp;#039;obtenir un succ&egrave;s publicitaire maximal gr&acirc;ce &agrave; une approche multicanale du groupe cible.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;La mise en r&eacute;seau de diff&eacute;rents canaux m&eacute;dias et supports publicitaires pertinents pour le groupe cible, sur les plans &eacute;ditorial, cr&eacute;atif et formel, dans le but d&amp;#039;obtenir un succ&egrave;s publicitaire maximal gr&acirc;ce &agrave; une approche multicanale du groupe cible.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/crossmedia\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">crossm&eacute;dia<\/a> les plus cr&eacute;atives et les plus efficaces de Suisse.<\/strong><\/p>\n<p>Depuis plus de deux d&eacute;cennies, le Goldbach Crossmedia Award r&eacute;compense en Suisse les campagnes con&ccedil;ues qui montrent l&rsquo;efficacit&eacute; de la mise en &oelig;uvre d&rsquo;id&eacute;es cr&eacute;atives sur plusieurs canaux. On se souvient de ceux qui atteignent leur public au bon moment, dans l&rsquo;environnement appropri&eacute; et avec une histoire coh&eacute;rente &ndash; non pas avec le nombre de m&eacute;dias utilis&eacute;s, mais avec une combinaison r&eacute;fl&eacute;chie et efficace.<\/p>\n<p><strong>Qui remportera le troph&eacute;e <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Crossm&eacute;dia&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;La mise en r&eacute;seau de diff&eacute;rents canaux m&eacute;dias et supports publicitaires pertinents pour le groupe cible, sur les plans &eacute;ditorial, cr&eacute;atif et formel, dans le but d&amp;#039;obtenir un succ&egrave;s publicitaire maximal gr&acirc;ce &agrave; une approche multicanale du groupe cible.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;La mise en r&eacute;seau de diff&eacute;rents canaux m&eacute;dias et supports publicitaires pertinents pour le groupe cible, sur les plans &eacute;ditorial, cr&eacute;atif et formel, dans le but d&amp;#039;obtenir un succ&egrave;s publicitaire maximal gr&acirc;ce &agrave; une approche multicanale du groupe cible.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/crossmedia\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">crossm&eacute;dia<\/a>&nbsp;?<\/strong>\nL&rsquo;ann&eacute;e derni&egrave;re, l&rsquo;agence Yoveo (Team Farner), en collaboration avec Arosa Tourismus, a enthousiasm&eacute; le jury avec la <a href=\"https:\/\/goldbach.com\/swiss-ad-impact-ein-angebot-das-wirkung-zeigt\/\">premi&egrave;re campagne d&rsquo;IA g&eacute;n&eacute;r&eacute;e par la foule en Suisse<\/a> et a d&eacute;croch&eacute; la premi&egrave;re place tant convoit&eacute;e.<\/p>\n<p>En 2026 &eacute;galement, la d&eacute;cision concernant les meilleures campagnes reviendra &agrave; un jury sp&eacute;cialis&eacute; ind&eacute;pendant, compos&eacute; de repr&eacute;sentant(e)s exp&eacute;riment&eacute;(e)s d&rsquo;agences cr&eacute;atives et m&eacute;dias ainsi que d&rsquo;annonceurs.<\/p>\n<p><strong>Nouveaut&eacute; importante&nbsp;:<\/strong> le Goldbach Crossmedia Award fera de nouveau partie du classement de la cr&eacute;ativit&eacute; de m&amp;k. Il fait ainsi son retour dans la liste des prix suisses de la cr&eacute;ativit&eacute; les plus importants, un signe clair de la pertinence croissante de la communication <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Crossm&eacute;dia&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;La mise en r&eacute;seau de diff&eacute;rents canaux m&eacute;dias et supports publicitaires pertinents pour le groupe cible, sur les plans &eacute;ditorial, cr&eacute;atif et formel, dans le but d&amp;#039;obtenir un succ&egrave;s publicitaire maximal gr&acirc;ce &agrave; une approche multicanale du groupe cible.&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;La mise en r&eacute;seau de diff&eacute;rents canaux m&eacute;dias et supports publicitaires pertinents pour le groupe cible, sur les plans &eacute;ditorial, cr&eacute;atif et formel, dans le but d&amp;#039;obtenir un succ&egrave;s publicitaire maximal gr&acirc;ce &agrave; une approche multicanale du groupe cible.&amp;lt;\/div&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/crossmedia\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">crossm&eacute;dia<\/a> dans le paysage m&eacute;diatique actuel.<\/p>\n<p><strong>Saisissez d&egrave;s maintenant votre chance et participez &agrave; la prochaine success story&nbsp;!\n<\/strong>Les agences et les entreprises peuvent soumettre leurs projets pour le Goldbach Crossmedia Award 2026 jusqu&rsquo;au 23&nbsp;janvier&nbsp;2026. Toutes les informations relatives &agrave; la soumission et aux conditions de participation sont disponibles ici. Les gagnants et gagnantes seront r&eacute;compens&eacute;s le 16&nbsp;avril&nbsp;2026 dans le cadre de l&rsquo;Award Night de Best of Swiss Web dans la salle &eacute;v&eacute;nementielle The Hall &agrave; Zurich.<\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":24373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[137],"kanal":[],"werbeform":[],"class_list":["post-24383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Crossmedia Award 2026\u00a0: c\u2019est 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