{"id":3307,"date":"2025-02-13T14:51:14","date_gmt":"2025-02-13T13:51:14","guid":{"rendered":"https:\/\/goldbach.com\/?p=3307"},"modified":"2025-10-27T14:57:09","modified_gmt":"2025-10-27T13:57:09","slug":"goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus","status":"publish","type":"post","link":"https:\/\/stage.goldbach.com\/fr\/communique-de-presse\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\/","title":{"rendered":"Goldbach Audience lance le format publicitaire &#8220;Outstream Plus&#8221; pour un potentiel de branding et une flexibilit\u00e9 accrus"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Le nouveau format publicitaire <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Vid&eacute;o&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Terme g&eacute;n&eacute;rique d&eacute;signant tous les contenus vid&eacute;o qui utilisent une succession d&amp;#039;images pour cr&eacute;er une illusion optique (mouvement). Cela comprend la t&eacute;l&eacute;vision lin&eacute;aire classique, la TV en diff&eacute;r&eacute;, la vid&eacute;o &agrave; la demande (VoD), les vid&eacute;os sur les r&eacute;seaux sociaux ainsi que les services de streaming. &lt;\/div&gt;\"  href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/video\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>vid&eacute;o<\/a> offre des options de conception innovantes. Les annonceurs b&eacute;n&eacute;ficient ainsi d&rsquo;une meilleure visibilit&eacute; et d&rsquo;un potentiel d&rsquo;interaction plus &eacute;lev&eacute;.<\/strong><\/p>\n<p><strong>Le marketeur pour la publicit&eacute; en ligne Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Le terme audience d&eacute;signe l&rsquo;ensemble des personnes qui consomment un m&eacute;dia sp&eacute;cifique, une &eacute;mission, une campagne publicitaire ou un contenu. Dans le contexte des m&eacute;dias et de la publicit&eacute;, il d&eacute;crit la port&eacute;e cible ou r&eacute;elle d&rsquo;une offre, c&rsquo;est-&agrave;-dire le groupe d&rsquo;utilisateurs et d&rsquo;utilisatrices atteints ou potentiellement atteints. &lt;\/div&gt;\" href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a> compl&egrave;te son portfolio avec le format publicitaire Outstream Plus. La Video <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abr&eacute;viation d&rsquo;&laquo; advertisement &raquo; d&eacute;signant une annonce ou un support publicitaire dans le contexte des m&eacute;dias et de la publicit&eacute;, tant num&eacute;riques que classiques.&lt;\/div&gt;\"  href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> est directement int&eacute;gr&eacute;e dans le contenu r&eacute;dactionnel et offre, en tant qu&rsquo;extension de l&rsquo;Outstream <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abr&eacute;viation d&rsquo;&laquo; advertisement &raquo; d&eacute;signant une annonce ou un support publicitaire dans le contexte des m&eacute;dias et de la publicit&eacute;, tant num&eacute;riques que classiques.&lt;\/div&gt;\"  href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> &eacute;tabli, de multiples possibilit&eacute;s de targeting et une s&eacute;rie de nouvelles options de design :&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>&Eacute;cran de fin :<\/strong> l&rsquo;image de cl&ocirc;ture peut &ecirc;tre adapt&eacute;e aux besoins individuels des annonceurs et compl&eacute;t&eacute;e par une image statique ou d&rsquo;autres &eacute;l&eacute;ments.<\/li>\n<li><strong>Banni&egrave;re personnalis&eacute;e :<\/strong> l&rsquo;int&eacute;gration d&rsquo;une banni&egrave;re en bas de la <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Vid&eacute;o&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Terme g&eacute;n&eacute;rique d&eacute;signant tous les contenus vid&eacute;o qui utilisent une succession d&amp;#039;images pour cr&eacute;er une illusion optique (mouvement). Cela comprend la t&eacute;l&eacute;vision lin&eacute;aire classique, la TV en diff&eacute;r&eacute;, la vid&eacute;o &agrave; la demande (VoD), les vid&eacute;os sur les r&eacute;seaux sociaux ainsi que les services de streaming. &lt;\/div&gt;\"  href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/video\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>vid&eacute;o<\/a> augmente la taille de l&rsquo;<a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ad&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Abr&eacute;viation d&rsquo;&laquo; advertisement &raquo; d&eacute;signant une annonce ou un support publicitaire dans le contexte des m&eacute;dias et de la publicit&eacute;, tant num&eacute;riques que classiques.&lt;\/div&gt;\"  href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/ad\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Ad<\/a> de 20%, ce qui garantit une meilleure visibilit&eacute; du logo, du titre et du call-to-action.<\/li>\n<li><strong>Sous-titrage automatique :<\/strong> les sous-titres g&eacute;n&eacute;r&eacute;s automatiquement permettent de r&eacute;duire le probl&egrave;me du &ldquo;no sound&rdquo; dans le format Outstream. Les messages publicitaires sont ainsi parfaitement transmis, m&ecirc;me sans le son, ce qui augmente la p&eacute;n&eacute;tration et la compr&eacute;hension de la publicit&eacute;.<\/li>\n<\/ul>\n<p><strong>Plus de visibilit&eacute;, plus d&rsquo;interaction<\/strong>\nLes premiers tests d&rsquo;Outstream Plus montrent des r&eacute;sultats prometteurs : le Click-Through Rate (CTR) est nettement sup&eacute;rieur aux valeurs de l&rsquo;Outstream Ads classique. Le Completion Rate a &eacute;galement augment&eacute; par rapport &agrave; l&rsquo;Outstream classique. L&rsquo;agence m&eacute;dia Mediatonic Justas Juozapaitis, Senior Programmatic Manager chez Mediatonic, confirme : &ldquo;Nous avons test&eacute; le nouveau format Outstream Plus dans plusieurs campagnes clients. Les analyses ont montr&eacute; une optimisation des indicateurs de marque et de performance, notamment une plus grande interaction avec les users et une meilleure visibilit&eacute;.&rdquo;<\/p>\n<p>Barbara Romanska-Pricone, Senior Video PM chez Goldbach, d&eacute;clare : &ldquo;Avec ces fonctions in&eacute;dites, nous franchissons une nouvelle &eacute;tape dans le d&eacute;veloppement de notre format Outstream. Comme le montre la pratique, les options d&rsquo;adaptation permettent d&rsquo;adapter davantage la publicit&eacute; Outstream &agrave; la strat&eacute;gie de la marque et de stimuler l&rsquo;interactivit&eacute;. Cela assure une meilleure perception de la marque et donc un placement plus efficace du message de la marque.&rdquo;<\/p>\n<p>Outstream Plus est disponible d&egrave;s maintenant sur le Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/stage.goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> et peut &ecirc;tre diffus&eacute; aussi bien sur Desktop que sur Mobile. Le format peut &ecirc;tre r&eacute;serv&eacute; de mani&egrave;re classique ou programmatique et offre de nombreuses possibilit&eacute;s de targeting. Il n&rsquo;y a pas de co&ucirc;ts suppl&eacute;mentaires pour les annonceurs pour la cr&eacute;ation de leur publicit&eacute;.<\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/ch\/fr\/specs\/network\/digital\/bewegtbild\/outstreamplus\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Spezifikationen Outstream Plus<\/span><\/a><\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" href=\"fr\/online\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Interessiert? Melde dich bei uns.<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[213,227,225],"kanal":[316],"werbeform":[327],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachvideonetwork","tag-online","tag-onlinevideo","kanal-online","werbeform-display"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Audience lance \u00abOutstream Plus\u00bb<\/title>\n<meta name=\"description\" content=\"Outstream Plus offre des possibilit\u00e9s de conception innovantes. Cela permet d&#039;augmenter la visibilit\u00e9 et le potentiel d&#039;interaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.goldbach.com\/fr\/communique-de-presse\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldbach Audience lance le format publicitaire &quot;Outstream Plus&quot; pour un potentiel de branding et une flexibilit\u00e9 accrus\" \/>\n<meta property=\"og:description\" content=\"Outstream Plus offre des possibilit\u00e9s de conception innovantes. Cela permet d&#039;augmenter la visibilit\u00e9 et le potentiel d&#039;interaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.goldbach.com\/fr\/communique-de-presse\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T13:51:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T13:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.goldbach.com\/app\/uploads\/2025\/10\/mm_fertiges-visual-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Wonneberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Wonneberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/\"},\"author\":{\"name\":\"Jessica Wonneberger\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/#\\\/schema\\\/person\\\/6898f118ad9805255f0ec149203dd8ae\"},\"headline\":\"Goldbach Audience lance le format publicitaire &#8220;Outstream Plus&#8221; pour un potentiel de branding et une flexibilit\u00e9 accrus\",\"datePublished\":\"2025-02-13T13:51:14+00:00\",\"dateModified\":\"2025-10-27T13:57:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/\"},\"wordCount\":1574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stage.goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/mm_fertiges-visual-scaled.jpg\",\"keywords\":[\"GoldbachVideoNetwork\",\"Online\",\"OnlineVideo\"],\"articleSection\":[\"Communiqu\u00e9 de presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/\",\"url\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/\",\"name\":\"Goldbach Audience lance \u00abOutstream Plus\u00bb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stage.goldbach.com\\\/fr\\\/communique-de-presse\\\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stage.goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/mm_fertiges-visual-scaled.jpg\",\"datePublished\":\"2025-02-13T13:51:14+00:00\",\"dateModified\":\"2025-10-27T13:57:09+00:00\",\"description\":\"Outstream Plus offre des possibilit\u00e9s de conception innovantes. 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