Archive: Goldbach in the media

Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of ad tech solutions.

Study on the media usage behavior of marketing and media professionals and their assumptions about the media usage of the Swiss population as a whole.

Goldbach Media and CH Media continue their collaboration. This concerns both the national and regional TV channels as well as the Replay Ads.

The 16 children who visited us at Goldbach's headquarters on November 13 for Future Day proved otherwise.

The Goldbach Crossmedia Award is entering the next round, along with the search for Switzerland's most creative and effective cross-media campaigns.

As part of the focus on the core business, Goldbach is making further structural adjustments.

Splicky relies on a second Swiss data partner with intervista. This allows advertisers in Switzerland to access a novel range of data.

At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.

Goldbach is entering into an innovative partnership with GoWit, an AdTech company specializing in commerce and retail media.

In an interview with HORIZONT, Sven Ruppert, CEO of Goldbach subsidiary Splicky GmbH, discussed Programmatic Advertising in detail.