TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
OOH-Segment

    TV Deals

    Benefit from our limited-time special deals and maximize the impact of your campaign.

    • Replay Ads

      Replay Ads Annual Deal

      100% freespace for annual Replay Ads investments of 200k net/net**

      01.01. - 31.12.2026

      * Full terms and conditions in the factsheet

    • Replay Ads

      Welcome offer

      20% discount on your first Replay Ads campaign*

      01.01. – 31.12.2026

      * Full terms and conditions in the factsheet

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Region
    Werbeform
    • Icon of a CTV spot

      Ad bumper move / ID Spot

    • Icon of a CTV spot

      Basic and Reminder SingleSpot

    • Icon of a CTV spot

      Billboard sponsorship

    • Icon of a CTV spot

      Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • Icon of an Addressable TV spot

      CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Icon of a CTV spot

      Influencer Spot

    • Icon of a CTV spot

      Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • Icon of a CTV spot

      SingleSpot

    • Start Ad

    • Icon of a CTV spot

      StationTipp

    • StationTipp Post

    • StationTipp Pre

    • Icon of a CTV spot

      TV spot

    Frequently asked questions about TV Advertising

    Which channels are available for TV Advertising?2026-01-23T13:40:08+01:00

    In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.

    On which channels are Replay Ads played out?2026-01-23T13:56:29+01:00

    Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

    The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

    Targeted delivery: fewer scattering losses.
    Less advertising blindness, as the user actively starts the playback.
    Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
    Plannability: Part of modern, data-based TV campaigns.

    Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

    Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

    What is Advanced TV and how does it differ from traditional TV?2025-12-16T10:22:25+01:00

    Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power of the big screen with the data-driven possibilities of the digital world.

    The crucial difference to traditional, linear TV lies in the digitization of the transmission. While with classic TV all viewers see the same Advertising spot at the same time, Advanced TV enables an Advertising delivery that is as individual and measurable as Online marketing. This includes various technologies such as Connected TV (CTV) – i.e. Internet-enabled TVs or devices such as Apple TV – and Addressable TV (ATV), where personalized Advertising can be delivered even in linear programming.

    In short, Advanced TV transforms the TV experience from a “one-to-many” to a “one-to-one” communication.

    Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

    Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

    What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

    Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

    What special forms of advertising does Goldbach offer?2026-02-03T10:31:35+01:00

    Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.

    How can I book a TV commercial?2026-01-23T13:45:55+01:00

    To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

    You can find all the important information about booking a TV commercial here.

    Is TV Advertising effective?2025-12-16T09:46:42+01:00

    TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

    Zahlen und Daten

    Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

    Zum Werbekompass

    TV-Werbemarkt

    Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

    Zum Werbekompass

    TV-Events

    Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

    Zu den Screenforce-Events

    Digimonitor

    Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

    Zum Digimonitor

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

    Offer

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