TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
OOH-Segment

    TV Deals

    Benefit from our limited-time special deals and maximize the impact of your campaign.

    • Replay Ads

      Welcome offer

      20% discount on your first Replay Ads campaign*

      01.01. – 31.12.2026

      * Full terms and conditions in the factsheet

    • Linear TV

      Deal for your Mono-Private Strategy

      100% performance guarantee on all TV channels (Paid & Non-Paid)*

      01.05. – 31.12.2026

      * Full terms and conditions in the factsheet

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Region
    Werbeform
    • Icon of a CTV spot

      Ad bumper move / ID Spot

    • Icon of a CTV spot

      Basic and Reminder SingleSpot

    • Icon of a CTV spot

      Billboard sponsorship

    • Icon of a CTV spot

      Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • Icon of an Addressable TV spot

      CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Icon of a CTV spot

      Influencer Spot

    • Icon of a CTV spot

      Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • Icon of a CTV spot

      SingleSpot

    • Start Ad

    • Icon of a CTV spot

      StationTipp

    • StationTipp Post

    • StationTipp Pre

    • Icon of a CTV spot

      TV spot

    Frequently asked questions about TV Advertising

    How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

    The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

    Why book Replay Ads?2025-12-16T10:09:36+01:00
    • Short lead times: The campaign can start in just a few days.
    • Regional targeting in national TV, soon also possible with Video Ads.
    • Your message gets across – completely!
      Only a 100% Completed View is charged
    • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
    • Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
    • A frequency capping can be deposited on request.
    How do I measure the success of a Replay Ad campaign?2026-03-19T13:13:14+01:00

    With EvoAd, the market-compliant analysis tool for Replay Ads.
    These KPIs can be evaluated:

    • GRP, net reach, OTS, etc.
    • Aggregation to hourly reach
    • Accumulations within Replay Ads
    • Accumulations of linear TV and Replay Ads
    • Any TV target groups can be evaluated
    Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
    • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
    • Thanks to Replay Ads, additional Reach can be generated.
    • For the first time, there is the possibility of regional broadcasting on television.
    • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
    How can I book a TV commercial?2026-01-23T13:45:55+01:00

    To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

    You can find all the important information about booking a TV commercial here.

    Which target groups can be reached well with Replay Ads?2025-12-16T10:12:14+01:00

    Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

    Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

    Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

    What are the advantages of special forms of advertising?2026-04-14T14:12:16+02:00

    Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

    What prejudices does the market face?2025-12-16T10:21:02+01:00

    Despite the clear advantages, the market still faces some prejudices:

    • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
    • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
    • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
    Which channels are available for TV Advertising?2026-01-23T13:40:08+01:00

    In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.

    Zahlen und Daten

    Fundierte Daten und detaillierte Analysen, die helfen, den Schweizer Werbemarkt präzise zu verstehen und strategisch zu navigieren.

    Zum Werbekompass

    TV-Werbemarkt

    Informationen rund um den TV-Werbemarkt inklusive Markanteile und Eigenschaften von TV-Werbemitteln.

    Zum Werbekompass

    TV-Events

    Dich interessieren spannende TV-Insights  dann sind die Screenforce-Events (vor Ort oder online) eine super Option für dich.

    Zu den Screenforce-Events

    Digimonitor

    Die repräsentative Studie „Digimonitor“ erhebt die Nutzung von TV- und Video-Inhalten über verschiedene Geräte.

    Zum Digimonitor

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

    Offer

    Contact

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