Archive: Study

Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.

Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.

The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.

For the seventh time, we are pleased to present the study on the usage data of our Video Networks.

Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!

Study "Media Bias – Media usage of marketing and media professionals compared to the Swiss population"