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TV Advertising: Leveraging Emotions and High Reach

TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
Network

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Network
      Region
      Werbeform

      • Ad bumper move / ID Spot

      • Basic and Reminder SingleSpot

      • Billboard sponsorship

      • Corner placement in the advertising block TV Spot

      • CutIn Horizontal

      • CutIn Zoom

      • Fast Forward Ad

      • Indiv. Split / MoveSplit

      • Logomorphing / ID Spot

      • Pause Ad

      • PostSplit

      • PreSplit

      • ProgrammSplit

      • SingleSplit

      • SingleSpot

      • Start Ad

      • StationTipp

      • StationTipp Post

      • StationTipp Pre

      • TV spot

      Frequently asked questions about TV Advertising

      How does the production of a TV spot work?2025-12-16T09:43:50+01:00

      A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.

      How long can a TV commercial be?2025-12-16T09:45:36+01:00

      The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

      Which broadcasts can I sponsor?2025-12-16T09:40:52+01:00

      You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

      What is TV sponsorship?2025-12-16T09:41:32+01:00

      TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

      The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

      Targeted delivery: fewer scattering losses.
      Less advertising blindness, as the user actively starts the playback.
      Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
      Plannability: Part of modern, data-based TV campaigns.

      How does the planning of Replay Ads campaigns work?2025-12-16T09:57:15+01:00
      • Planning based on net Reach for any Target group is possible
      • Replay Ads campaigns can be planned directly in EvoAd
      • Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
      • Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)
      What advertising formats are available for Replay Ads?2025-12-16T10:14:14+01:00

      Start Ad – Short commercial at the start of time-shifted TV viewing.
      Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
      Fast Forward Ad – Short advertising block when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.

      How can I book a TV commercial?2025-12-16T09:45:36+01:00

      To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

      You can find all the important information about booking a TV commercial here.

      What prejudices does the market face?2025-12-16T10:21:02+01:00

      Despite the clear advantages, the market still faces some prejudices:

      • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
      • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
      • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
      How does the booking process for Replay Ads work?2025-12-16T10:10:23+01:00

      All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.

      Woman with phone to ear in front of laptop.

      For a successful TV advertising campaign

      We support you in planning your advertising campaign

      If you have any questions or no concrete ideas, simply contact us. We look forward to getting to know you and supporting you with your campaign.

      Offer

      Contact

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