Dynamic Ad Insertion (DAI)

Dynamic Ad Insertion (DAI) refers to a technology that inserts digital Video ads individually and in real time into a Video stream (live or on-demand). In this process, the original spot running on linear TV is often replaced by a localized or personalized Video spot. Through so-called Server-Side Ad Insertion (SSAI), the merging of content and Advertising already occurs seamlessly on the server, which prevents the ad from being blocked by conventional ad blockers.